Footify

European Football Fund · London

European football’s lower tiers are still mispriced.

Footify invests before institutional capital fully reaches the ownership layer where player development, promotion upside, and multi-club demand still converge at rational entry prices.

Floodlit football pitch

EUR 45BN

European football market

3.5BN

Global football fans

60%

Target entry discount

6-24M

Target exit window after operations

Fund Thesis

Not a campaign. An ownership thesis.

Footify is built around a simple institutional gap: elite clubs have already been repriced by private equity, sovereign capital, holding companies, and multi-club groups. Below that layer, operating clubs still trade like local businesses despite sitting inside the same global football economy.

01

Buy where attention is still low.

Lower-league European clubs can still be acquired at prices that do not fully reflect player development, promotion, commercial, and exit value.

02

Operate the asset, not just hold it.

The team brings direct club roles, scouting, sports finance, academy, sponsorship, and international football relationships into the fund structure.

03

Build for strategic buyers.

Multi-club owners need networks. Footify is designed around a portfolio footprint that can become valuable to larger football platforms.

Market Context

The top of football has already been bought.

Chelsea, AC Milan, Newcastle, RedBird, Clearlake, Elliott, PIF, Red Bull, City Football Group. The signal is no longer whether football is investable. The question is where the next underpriced entry point sits.

Footify’s answer is the lower professional tiers: clubs with real infrastructure, real talent pathways, and valuations that have not yet caught up to the economics around them.

Market signal

Institutional capital has reached the game. It has not finished repricing it.

We focus below the crowded top tier, where operating improvement and strategic consolidation can still create meaningful valuation movement.

Investment Architecture

Three return paths. One disciplined structure.

Club Stakes

Acquire meaningful positions.

30-51% stakes in 3-5 clubs across selected European markets, with upside from sporting progress, player trading, and commercial development.

Sports Finance

Finance growth moments.

Receivables-backed capital for transfer windows and club development, designed to produce returns independent of match-day outcomes.

Fan Liquidity

Open ownership carefully.

Fractional club shares can bring new capital, deepen fan alignment, and create an additional liquidity path for investors.

Football operator
Operator Credibility

Built by people who have worked inside clubs.

“In four years we grew player assets from EUR150,000 to EUR8 million in value and generated EUR3.75 million in transfer fees. Footify is us doing it at scale.”

Lusola Adewumi · General Partner Lead

Vice Chairman, SK Dynamo CB — Czech First Division (2024). Co-Owner, Dragon City FC, Dubai (2025). 20+ years across football business and club development.

Portfolio Footprint

Seven countries. One operating lens.

Czechia · Turkey · UAE · Lithuania · Latvia · Slovakia · Georgia

Anchor

SK Dynamo Ceske Budejovice

Czech First Division club, founded 1905, with youth structure, women, futsal, eSport, and UEFA competition pathways.

Pipeline

Six markets under review

A targeted European footprint where entry prices, player pathways, and regulatory frameworks can support the fund strategy.

Exit Logic

Built for consolidation

The portfolio is structured with strategic value to larger multi-club platforms and other investors.

Investor Access

For sophisticated and institutional investors.

The investor pack covers fund structure, terms, current portfolio context, target markets, and financial projections. We share it directly with qualified investors and partners.

Risk Warning: Investing in football clubs and sports funds involves significant risk including the possible loss of capital. Past returns are not indicative of future performance. This website does not constitute financial advice.

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